The General Data Protection Regulation (GDPR)
Here we go folks....the GDPR blurb for Morgan + Wells.
The General Data Protection Regulation (GDPR) is a European Union regulation governing data privacy, which places new requirements on individuals and businesses offering services from and to the EU. The aim of the GDPR is to harmonize the existing patchwork of data privacy laws currently in place across most of Europe, including the 28 member countries of the EU and the 3 additional member countries of the EEA.
The GDPR goes into effect on May 25, 2018 and gives European individuals more transparency, rights, and control around the way their information is used. It also provides rights for data deletion, access, and portability.
1. Information I Collect
To fulfil your order, you must provide me with certain information, such as your name, email address, postal address, payment information, and the details of the product that you’re ordering. We use Google Analytics to collect demographics purely to tailor what type of goods we should or shouldn't be making. You may also choose to provide me with additional personal information (for a custom order of a bag, for example), if you contact me directly.
2. Why I Need Your Information and How I Use It
I rely on a number of legal bases to collect, use, and share your information, including:
as needed to provide my services, such as when I use your information to fulfil your order, to settle disputes, or to provide customer support;
when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for our mailing list;
if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and
as necessary for the purpose of my legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as 1) providing and improving my services. I use your information to provide the services you requested and in my legitimate interest to improve my services; and Compliance with the Morgan + Wells Policies and Terms.
3. Information Sharing and Disclosure
Information about my customers is important to my business. I do, however, not share your personal information with any third parties or contacts.
I may collect, use, retain, and share your information if I have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce my agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of my customers, or others.
4. Data Retention
I retain your personal information only for as long as necessary to provide you with my services. However, I may also be required to retain this information to comply with my legal and regulatory obligations, to resolve disputes, and to enforce my agreements. I generally keep your data for the following time period: 4 years.
5. Your Rights
If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. I describe these rights below:
Access. You may have the right to access and receive a copy of the personal information I hold about you by contacting me using the contact information below.
Change, restrict, delete. You may also have rights to change, restrict my use of, or delete your personal information. Absent exceptional circumstances (like where I am required to store data for legal reasons) I will generally delete your personal information upon request.
Object. You can object to (i) my processing of some of your information based on my legitimate interests and (ii) receiving marketing messages from me after providing your express consent to receive them. In such cases, I will delete your personal information unless I have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.
Complain. If you reside in the EU and wish to raise a concern about my use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.
7.How to Contact Me
For purposes of EU data protection law, I, Naomi Wells Smith, am the data controller of your personal information. If you have any questions or concerns, you may contact me at